Concept Testing
What do we do ?
Concept testing research focuses on the early stage of the product development process where it captures real-time feedback on your product concept early in your development and evaluates the strengths and weaknesses of potential ideas.
What can be answered
Product Testing
Product testing is a research methodology allowing businesses to collect qualitative and quantitative information about consumer’s potential consumption/usage behavior, preferences, and reactions on a product. Your product may be a software product or a consumer non-durable; it does not matter. You make your audience use or consume your products, and collect their reactions on product usage, the taste or smell, etc.
What do we do ?
What can be answered
Price Sensitivity
What can be answered
Usability Testing
What do we do ?
Usability testing is a technique used in user-centered interaction design to evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice, since it gives direct input on how real users use the system.